Contact CROA/B testingFashion
A premium linen brand grew from $8.9k to $32k a month
ClientPremium linen brand (unnamed at their request)
MarketUS and Europe
ServicesCRO, A/B testing
PlatformShopify
Results
The numbers
Monthly revenue$8,900 → $32,000
Conversion rate0.31% → 1.12%
Average order$230 → $278
The challenge
Where the store was losing money
A premium price needs a premium page. Product pages looked like a catalogue, and choosing size and colour took too many steps.
What we did
The changes
01Editorial product pages with styling photos.
02A “Complete the set” upsell next to the Add to Cart button.
03Simpler size and colour choice.
04Every change A/B tested before rollout.
Inside the store
Your store could be next
Get a free audit. We will show the 3 places where your store loses the most money and what to fix first.