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Shopify conversion rate optimisation

More sales from the traffic you already pay for. We find the exact steps where shoppers leave your store and fix them, one tested change at a time.

Get a free CRO auditFirst express review is free
AuditProduct pagesCart drawerA/B testsAI search
0.22% → 1.05%conversion, jewellery store
$8.9k → $32kmonthly revenue, linen brand
78% → 51%abandoned carts, toy store
The problem

Why a store with traffic still does not sell

A typical Shopify store loses most visitors in three places: the product page, the cart and the checkout.

01
Product pageOn a healthy store about 7% of sessions add to cart.
02
CartAbout 45% of carts reach checkout.
03
CheckoutAbout 65% of checkouts end in a purchase.

When one of these numbers is far lower, more ad spend only buys more people who leave.

What we do

What is included

01Conversion auditWe go through your store as a shopper from an ad, read your Shopify conversion report and session recordings, and name the 3 places where you lose the most money.
02Product page redesignPhotos and video first, clear price and savings near the button, a full-width Add to Cart that sticks on mobile, reviews and delivery info close to the decision.
03Cart drawer and upsellsA side cart with one clear Checkout button, free shipping progress, bundles and cross-sells that raise average order value.
04CheckoutExpress payments on top, fewer fields, your logo and colours, no surprise costs.
05A/B testingWe test big changes on your top products before rolling them out, so decisions come from data.
06AI search readinessProduct pages that ChatGPT and Gemini can read and recommend. One $80k-a-month store grew about 12% with the same ad budget after this work.
How we work

How it works

Week 1AuditData, recordings and a walk-through as a real shopper.
Week 2DesignNew product page, cart and checkout for mobile and desktop.
Week 3Build and testBuilt in your Shopify theme, A/B tested on top products.
Weeks 4–7MeasureWe track conversion and order value for a full month and send a final report.
Results

Results from real stores

Handmade jewellery store
Handmade jewelleryLifestyle photos, gift wrapping on the product page, Instagram UGC, step-by-step options
Conversion0.22% → 1.05%Monthly revenue$5,100 → $24,300
Linen fashion store
Linen fashion"Complete the set" upsell, editorial product pages, simpler variant choice, A/B test
Conversion0.31% → 1.12%Monthly revenue$8,900 → $32,000
Skincare store
SkincareSkin-type quiz, cross-sell, post-purchase emails. Returning customers 18% → 34%
Conversion0.55% → 1.9%Monthly revenue$6,800 → $23,400
Kids toys store
Kids toysBundles, urgency badges, side cart, mobile UX. Abandoned carts 78% → 51%
Conversion0.9% → 2.8%Monthly revenue$12,400 → $38,600
Pricing

How much does it cost?

A conversion audit starts at $500. An extended audit also breaks down your competitors: their offers, product pages and checkout, and what you can take from them. A full CRO project starts at $2,500. You get a fixed quote with hours and scope before we start.

CROFrom $500Get a fixed quote

Common questions

For cold traffic and products under $100, 1.5–2.5% is healthy. Premium products and first-time visitors convert lower, so we compare you with your niche, not the average.

First changes show in data within 2–4 weeks. We judge results after a full month of traffic.

No. We start with the pages that carry the most revenue, usually top product pages and the cart.

We build inside your current theme and test before release. If your theme is too old, we tell you upfront.

Yes. We often work alongside ad teams. Better conversion makes every ad dollar return more.

Related servicesGoogle Ads↗Shopify Design↗Email & Retention↗

Read next

Not sure where to start?

Get a free audit. We will show the 3 places where your store loses the most money and what to fix first.

Get a free audit